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zarin taslima
Jun 29, 2022
In Welcome to the Forum
Home page Articles Technology 6 Ways to Strengthen Your B2B Content Marketing Strategy [Part 2] 6 Ways to Strengthen Your B2B Content Marketing Strategy [Part 2] Posted: 2020-12-16 As we all know, content is one of the best ways to attract your customers. It doesn't matter if we are talking about B2B or B2C. In the business-to-business (B2B) context, a content marketing strategy is important to build trust and a relationship with your B2B audience. According to research, 47% of B2B buyers consumed 3-5 pieces of content from a company before engaging with one of their sales reps. This is why an effective B2B content marketing strategy is necessary for your business. In our first article, we listed six ways to boost your B2B content strategy with a focus on storytelling, webinars, podcasts, video, infographics, interactive content. In this article, we'll continue to share tips to improve your content marketing strategy and build a better relationship company banner design with your B2B audience by delivering educating content. Top Types of B2B Content Used in the Last 12 Months The chart above from recent research from the Content Marketing Institute shows that the top three types of content used by B2B marketers are: Social media content Blog posts or short article Electronic newsletters In this article, we'll focus on all three of them and add some additional tips to help you with your content marketing strategy for your B2B customers. Get ready for content marketing trends in 2020 1. You don't forget to use social media, right? You cannot ignore social media channels. That's where everyone is - end users and brands. It's a place where you can show your human side and interact with your audience. You can create inspiring posts, comments or shares. There is no magic formula, the best thing to do is to experiment with the content you offer to your target audience and find out what works best for you.
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zarin taslima
Jun 29, 2022
In Welcome to the Forum
For art director and graphic designer Núria Vila ( @nuriavilapunzano ), commitment to the environment is one of the fundamental pillars of her life. Also in the professional aspect of it. She believes that taking maximum care of design while taking care of the planet is possible and this is one of the maxims that she applies in her work as a designer. Did you know that approximately 70% of the environmental impact of products or graphic pieces is decided during their initial phase? Núria works to reduce this ecological footprint by applying environmental criteria to design in a more sustainable and conscious way. Some teachings that she also practices as a family to achieve a more ecofriendly life. In this Domestika Newspapers, we follow Núria Vila's routine and her creative process committed to the environment. You can watch the video below: Like so Banner Design many other people, the pandemic has also made Núria Vila completely rethink her routine. "Now I feel like a nomadic designer," she says. This nomadism makes her work in her bright living room surrounded by plants as soon as in the smallest room of the house, or with her children while they play around her. Although, without a doubt, her favorite moment is when she goes out to the terrace with her laptop and can work in the sun. At other times he also goes to his studio, where his multiple projects are conceived: art direction, poster, editorial, catalogues, signage, web and experimentation. Another key point of his routine consists of daily meditation and walks in the forest, which help him find balance and connect with nature. The designer also takes advantage of family time to experiment with different materials and leftovers. A toy box can become a dragon with just a little creativity, scissors and acrylic paints, and an egg cup can also be an open door to new creative worlds. All these strategies and experiments with the family are then used to apply them professionally in her work as a graphic designer.
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