Jun 25, 2022
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Top digital marketing trends can propel small business growth. But as a small business, it's often difficult to know how to use these online marketing tactics effectively. Many seem too risky or too expensive. As a business owner, you need some Image Masking important questions answered. What digital marketing trends just aren't worth the money for small businesses? Which ones help you get the best return and conversion rate on a small business marketing budget? Can the large-scale marketing campaigns used by large corporations be scaled and still get results? From AI software to chatbots to segmentation, let's explore some of the most popular marketing trends that are Image Masking blowing up the digital marketing world. Let's see how a small business like yours can use them and be successful. Top Digital Marketing Trends for Small Business 1. Be smart about influencer marketing Influencer marketing is a hot topic these days. It is particularly effective in beauty, fitness, fashion, sports and other similar industries. These are heavily influenced by important characters. In influencer digital marketing trends , you pay people who matter to your target audience. In Image Masking return, they use, mention and/or promote your brand to their followers. Your goal is to go viral through their fans and followers. We are usually talking about big names in entertainment, sports, fitness or fashion. These types of people sharing your brand just once with their fans can give you a huge boost. These influencers know what their name Image Masking is worth. digital marketing trends You will pay a lot just for a brand mention or post share on social media such as on their Instagram, SnapChat, YouTube channel, even on TikTok. This is often prohibitively expensive for small businesses. There's a chance it won't work. Small companies can't afford to take such risks with big celebrities. However, if you know of a Image Masking local influencer or someone on a smaller scale who still appeals to your potential new customers in a big way, try partnering with them or giving them a mention. They can just respond. You can also get smart about influencer marketing in the following ways. Track brand mentions Know who is talking about you. If an active user with some influence (even a little) is already talking about your Image Masking brand, thank them with a gift. Leverage their existing interest in your brand to get a more manageable price. They can even do it for free. Look for micro-influencers These are not household names. But they have plenty of followers that match Image Masking your customer profile. They are often niche but loyal fans. You can “borrow” or “buy” their influence to further grow your brand.