Editor's introduction: "WeChat Reading" is a reading software that many of us are using, and it is a relatively successful product. In this article, the author analyzes the bulk sms service product "WeChat Reading" and summarizes the analysis report. Let's take a look. 1. Industry analysis 1.1 Policy Level 1.1.1 The state has issued a number of policies to promote the development of reading for all Since the 2014 government work report put forward "promoting national reading", national reading has been included in the government work report for seven consecutive years. Promoting national reading is of bulk sms service great significance to the national rejuvenation, the improvement of national quality, and the construction of a culturally strong country.
The state advocates reading for the whole people from the bottom up, improves the quality of the people, and reflects the importance attached to reading for the bulk sms service people, which provides strong policy support for the development of the digital reading industry. 1.1.2 The state's emphasis on property rights protection promotes the healthy development of the digital reading industry In 2019, the "Opinions on Strengthening Intellectual Property Protection" was put forward for the first time, and in 2020, it was emphasized again that the "2020 Promotion Plan for Deeply Implementing bulk sms service the National Intellectual Property Strategy and Accelerating the Construction of an Intellectual Property Power Country" was proposed.
This reflects the determination at the national level to encourage originality and protection of intellectual property rights, and also strengthen the awareness bulk sms service of copyright protection in the cultural industry. This policy is both a norm and a protection for the digital reading industry, and is the driving force behind the development of digital reading. 1.2 Economic level 1.2.1 The improvement of per capita consumption level and the increase in demand for entertainment consumption According to data from the National Bureau of Statistics, in 2021, the per capita disposable income bulk sms service of national residents will be 35,128 yuan, a nominal increase of 9.1% over the previous year; an increase of 14.3% over 2019,