Anchor text is a hotly debated topic among SEO professionals. "Exact matches are the best!" "Never get an exact match unless you take advantage of Google's penalties!" “Natural all the Banner Design way.” Unfortunately, none of these feelings are helpful. Is anchor text actually important for link building and improving rankings? How can you avoid potential penalties? Here are some things to know about anchor text when building and building links. 1. Google likes exact match… to a Banner Design certain extent What I'm about to tell you might shock you. Conversely, if you were the first person I quoted just above, you probably won't. Exact matches shouldn't be as feared as they are. There, I said it. I know, your inner SEO pro is screaming. You're probably thinking furiously about tweeting how bad exact match anchors are. But before we do that, let's talk about Google's official stance.
Google says the following about using anchor Banner Design text effectively for readers and search engines: Advertising Continue reading below When writing link text, use a sentence that describes what the reader will see after following the link. Links should make sense without the surrounding text. It's a bit vague, but it's simple: the anchor text should describe what Banner Design the reader gets by clicking on a given link. If your anchor text is “link building strategies”, the clicked user should be directed to an article about link building strategies. Simple, huh? But isn't that an exact match?? Isn't exact match anchor text bad? Yes and no. According to Google, good link text contains "the exact text of the title or header you're referring to" or "a description of the landing page." Rather than Banner Design using phrases like “click here” or “learn more,” Google actually prefers a more exact match and variations that are closely related to the content users click on. Why? It provides a better user experience and is easier for search engines to crawl.
Users know exactly what they are getting when they click. Advertising Continue reading below And they only click if they want to know more. However, that doesn't Banner Design mean you should leverage this for rankings. For example, you shouldn't be asked to post on 200 different sites and insert exact match anchors into every piece. Each anchor does not have to be the exact same anchor. Google identifies this as a direct link system, subject to penalties, manual actions, etc. The moral of the story: if you acquire a lot of natural backlinks with exact or related match anchors, Banner Design that's fantastic. You don't need to panic or disavow exact match anchors. Instead, just avoid large-scale systems that exploit this, or you could risk penalties. Use exact match sparingly, but find unique ways to describe the link you're referencing or getting that are still helpful to users reading.