West choose to follow this custom. It is with the internet and the rise of social networks that the dynamic has evolved. Now an influencer can grow and turn their online platform into a business. We can see an example with Yuya, a youtuber and influencer who not only has a presence in digital media, but has also launched books, collaborated with brands like CyZone and Sedal, and even developed his own makeup line with Republic cosmetics: 'Dancing Together'. Companies now have the possibility of venturing into influencer marketing , where through the word of
an influencer, and thanks to their platform, conversations can be generated about what the brand wants to communicate to a target audience. Inflencers can start from scratch to become a forerunner in their area of skills. Its relevance within a digital marketing strategy fax number list People trust the opinions and experiences of their acquaintances. The connection between individuals, where there is a human face behind each opinion, gives it practically the same degree of validity that we have for the person who gives us the recommendation.
There is a clear difference between the value of an influencer recommendation compared to what a brand might say about themselves. People who trust an influencer will have more consideration for the opinions they express, as well as what they recommend, buy or use. For this reason, it is not surprising that influencer marketing has taken off in recent years and more and more companies have brand ambassadors or specific strategies to work with more than one influencer. Doing influencer marketing brings benefits such as: